Africa is a land of opportunity, and nowhere is this more evident than in the world of ecommerce. The adoption rate for online shopping is growing rapidly across the continent, and businesses are starting to take notice. However, many brands are still hesitant to spend money on online advertising in Africa. They believe that the potential for return on investment (ROI) is not high enough. In this blog post, we will disprove that notion and show you the amazing opportunities that exist in ecommerce product advertising in Africa!

We will focus specifically on the top five countries in Africa by ecommerce adoption rate: Nigeria, Kenya, South Africa, Tanzania, and Uganda. Let’s take a look at some statistics about these countries’ ecommerce markets:

In Nigeria, online shopping accounts for only 2% of all retail sales. However, this number is growing rapidly, and is expected to reach 10% by 2020. This presents a huge opportunity for brands that want to advertise their products in Nigeria.

In Kenya, online shopping accounts for only 3% of all retail sales. However, this number is also growing rapidly, and is expected to reach 15% by 2020. Again, this presents a huge opportunity for brands that want to advertise their products in Kenya.

In South Africa, online shopping accounts for 11% of all retail sales. This number is also growing rapidly, and is expected to reach 25% by 2020. This presents a significant opportunity for brands that want to advertise their products in South Africa.

In Tanzania, online shopping accounts for only 1% of all retail sales. However, this number is growing rapidly, and is expected to reach 10% by 2020. This presents a significant opportunity for brands that want to advertise their products in Tanzania.

In Uganda, online shopping accounts for only 2% of all retail sales. However, this number is growing rapidly, and is expected to reach 20% by 2020. Once again, this presents a huge opportunity for brands that want to advertise their products in Uganda.

Mauritius is one of the most developed countries in Africa in terms of ecommerce. In Mauritius, online shopping accounts for 15% of all retail sales. This number is growing rapidly, and is expected to reach 30% by 2020. This presents a huge opportunity for brands that want to advertise their products in Mauritius.

Google Ads can help ecommerce businesses in a number of ways.

• First, it can help businesses reach new customers by targeting people who are searching for products similar to those that they sell.
• Google Ads can also help businesses track their conversions, so they can see how many people clicked on their ads and then went on to make a purchase.
• This data can be used to optimize future campaigns and improve ROI.
• Finally, Google Ads provides a variety of different ad formats that businesses can use to promote their products, including text, image, and video ads.

Google Ads is a great tool for ecommerce businesses looking to sell more products. By targeting relevant keywords and using effective ads, businesses can reach a larger audience and drive more traffic to their websites.

The amount that businesses should spend on Google Ads depends on a number of factors, including the size of their budget, the competitiveness of the keyword, and the desired target audience. However, a good rule of thumb is to start with a budget of around $100 per day and test different keywords and ad campaigns to see what works best.

Remember, it’s important to track the results of your Google Ads campaigns so that you can optimize your spending and ensure that you’re getting the most out of your investment. Use conversion data to determine which ads are driving the most sales and adjust your spending accordingly.

With the right strategy and planning, ecommerce businesses can see a significant return on investment from Google Ads. So what are you waiting for? Start advertising your products today! Need some help to set it up? Get in touch with Lean Search, a dedicated Google Ads Company, leansearch.com.