Search Engines are like the librarians of the internet. They keep an index of all web pages just like a library would keep books. To provide results in a search results page, they use an algorithm where:
Words used on the page matter
Words used in links matter
Hence, Search Engine Optimisation (SEO) in Mauritius, UK, France or anywhere around the world requires a series of technical inputs and written content rich titles and pages in order for the keywords that align with your products, services or business show your website when searched on Google. This is what is meant by producing organic results which cannot be paid for.
SEO is a continuous improvement process, not a campaign. – Noor Sheriff, founder