Scope decides the stack. The methodology: copy first, real content, tested before shipped stays the same.
Custom internal tools, lead-routing portals, booking systems, calculators. Built on the stack that fits the workflow, not the stack we happen to like.
One offer, one audience, one job. Built to be the page Ads can finally point at, and SEO can earn position with.
Showcase, lead-generation or transactional. Strategy, copy, design, build, ship.
The build follows the brief and our agreed direction, not a template. Whether the outcome is credibility, leads, transactions, campaign agility or a motion-led experience, the strategy spine is the same.
“A site is a piece of infrastructure. We build it like one and not like a brochure.”
For brands whose credibility is the asset. Editorial pace, premium feel, conversion logic underneath.
Built around the form. Page architecture, copy and CTA logic tuned to qualify and route.
Custom built fully coded, Shopify, WooCommerce or headless. Catalog depth, checkout speed, post-purchase loop.
Modular pages your media team can spin up per persona, per market, per offer without an engineering ticket.
Scalable animation, performant on mid-tier devices, tied to the same search-and-conversion strategy as the rest of the work.
Three quick steps. We come back within 24 working hours with a first read on scope, stack and timeline.
Strategy → copy → design → build → ship. Same shape on a one-page landing or a multi-market platform. The volume changes; the order doesn't.
Persona work, offer mapping, business-model interrogation, tech-stack scoping. Before a single component is sketched, the answers exist on paper.
Full website copy written first, signed off, then handed to design. Real headlines drive real layouts — placeholder Lorem produces placeholder pages.
Pages composed with the actual copy, the actual imagery, the actual data. Visual decisions defended against the page they have to serve, not a mood board.
WordPress & WooCommerce when content velocity matters. Shopify when ecommerce is the engine. Next.js, React and Claude Code when the build is custom or performance-critical. The stack follows the brief, not the other way around.
Cross-device QA, performance budgets, schema validation, conversion-tracking smoke tests. We ship when the page passes, not when the calendar runs out.
Stack choice follows business need: growth model, content velocity, ecommerce requirement, integration depth, flexibility of the editorial workflow. We're fluent across the set.
Most agencies can only recommend the one thing they know how to build. Lean Tech has shipped across the whole arc, which is why the recommendation you get is a judgement call rather than a default.
Theme-based WordPress and Shopify work, pushed past what the theme was designed to do. Rebuilt templates, custom blocks, and an editor the marketing team can actually run without a ticket.
Bespoke design systems coded from scratch. No page builder, no plugin sprawl, no 4MB of unused CSS. Components that still hold their frame rate on a mid-tier phone.
Data models, admin panels, integrations and multi-step business logic. Quote engines, booking and routing portals, dashboards wired straight into the CRM.
The reason we put strategy and copy ahead of design isn't tidiness. It's that pages built any other way leak — in conversion, in search, in maintenance cost.
Who is it for. What it has to do. How it earns its keep.
Real words shape real layouts. Lorem produces filler.
Imagery, data, social proof in. Then we make it sing.
Tech serves the business model. Not the other way round.
Performance, accessibility, tracking, schema — all green at launch.
30-minute scoping call. Bring the offer, the audience, the business model. We'll come back with a recommended stack, an outline scope, and a frank read on whether we're the right team for the build.