Google Ads in Mauritius for Lead Generation, Awareness & Growth

Paid search,
Lean Methodology.

Strategy, targeting, creative, landing pages, conversion tracking and ongoing optimisation. Run as one programme, not five disconnected tactics.

Book a Google Ads consultation See the methodology
100+ brands·4 markets·Since 2019·Conversion-tracked
Account performance · last 30 days
Live
CPA
$28
−42% vs prior
CVR
4.8%
+1.6pt vs prior
Conv.
812
+218
Day 1Day 15Day 30
CampaignLeadsCPL
Search · Non-brand214$24
Search · Bookings386$19
PMax · Lead-gen158$34
YouTube · Demand-Gen54$86
What we manage

Every Google Ads surface that earns its budget.

We pick channels by intent and goal, not by checkbox. Some accounts only need Search. Others need the whole stack. We tell you which.

01

Paid Search

Non-brand demand capture. High-intent queries. Keyword sculpting, negatives, ad-copy testing run weekly.

Non-brandQueryHigh-intent
02

Performance Max

Goal-led campaigns with audience signals tuned manually. Asset groups managed, not autopiloted.

High trafficContextual activation
03

Shopping

Feed engineered first, campaigns second. Most ROAS leaks live in the feed, not the bid.

Merchant CenterFeed rules
04

YouTube Ads

Awareness, consideration and Demand-Gen. Real creative briefs, not template overlays.

Regional takeoverBillboard authority
05

Display & Remarketing

Custom audiences, dynamic creative, frequency caps that respect your customer.

Custom audiencesDynamic
06

Booking Ads

Direct-booking lift for hospitality and experience operators — hotels, parks, boat trips. Rate parity, mapping, region-level bid strategy.

HospitalityBoat tripsParks
07

Landing Pages & CRO

We build or rebuild the page that catches the click. Conversion-rate optimisation tied to the campaign that drives traffic.

PagesTests
08

Conversion Tracking

Server-side GA4 and Google Ads. Two-way offline tracking. Enhanced conversions. The plumbing campaigns are bid on.

Server-side2-way offline tracking
09

Bid Strategy & Optimisation

Weekly bid, copy and audience tuning. Search-term reports read by a human. Negative keywords pruned every week.

WeeklyManual
Why paid search

Speed, intent, and visibility, bought.

Paid search and SEO are different instruments. Done right, they amplify each other. Six things only paid can deliver.

Immediate visibility

Page-one positioning within hours, not months. Useful when launches and seasonality won't wait.

Intent-matched demand

Capture demand at the exact moment someone is searching for what you do. No guessing the funnel.

Tracked end-to-end

Click to qualified lead to revenue. Server-side data that survives ad-blockers and consent mode.

Fast iteration

A bid, a headline, an audience signal: tested in days, not quarters.

Scale on command

Throttle up when demand is hot, pull back when it isn't. Spend follows performance, not a calendar.

Multi-channel reach

Search, Shopping, Display, YouTube, Hotel. Different intent stages, one operating spine.

How we run accounts

Audit. Build. Tune. Optimise. In that order.

Simon Scrive, Partner and Head of Ads at Lean Search
Most ad accounts I audit are tipping Google. We've handed the tip back to over a hundred clients, and pointed the rest of the budget at the customers it was meant for.
Simon ScrivePartner & Head of Ads · Lean Search
01

Audit

Account teardown. Wasted spend, broken tracking, bid-strategy mismatches. Documented and prioritised in writing.

Days 1–7
02

Build

Account structure rebuilt around your funnel. Tracking installed end-to-end. Creative and feeds engineered before any budget moves.

Days 8–14
03

Tune

Weekly bid, copy and audience optimisation. Negative keywords pruned. Search-term reports read by a human, every time.

Weeks 3–8
04

Optimisation

Monthly review against the model. Reinvest in winners, kill underperformers, expand into adjacent channels once unit economics hold.

Month 3 onward
Conversion tracking, properly

If you can't measure it, you're just buying clicks.

Most accounts we audit are flying half-blind. Server-side gaps, double-counted conversions, ad-blocker losses, offline conversions never imported. We rebuild tracking before we touch a bid.

Server-side GA4 + Google Ads

First-party data piped through your own server. Survives ad-blockers and ITP.

Offline conversion import

CRM-side events flow back into Ads, so bidding optimises on signed deals, not form fills.

Enhanced conversions

Hashed first-party signal closes the gap iOS and consent-mode opened.

Defensible attribution

Data-driven by default; switched to last-click only when the volume isn't there. We tell you which.

SectorReal Estate
01ImpressionsReal intent, not display garbage380k
02ClicksCTR within bid-strategy targets7,200
03LeadsForm fills, calls, chats612
04QualifiedImported from your CRM318
05ConversionsCVR · conversions5.2%374 conv
Lean Search Methodology

Specialist by design. Senior-led. Strategy-first.

Six things we do differently, because search is the only craft we run.

Specialist focus

Search and SEM only. No display agency moonlighting on paid search.

Senior-led execution

The strategist who scoped your account is the one running it. Same name on the call, same name on the changes.

Strategy-first builds

Account structure built around your funnel, not Google's templates.

Lean Search Methodology

Our proprietary mix of AI-driven bid management and senior human judgement. Built over six years of multi-market campaigns.

Tracking that survives

Server-side analytics, offline conversion imports, attribution choices documented in writing.

No vanity dashboards

Reports tied to conversions and contribution margin, not impression-share theatre.

Who this is for

Built for businesses ready to compete in paid search.

A specialist retainer, matched to operators who already have commercial traction and a clear reason to spend on demand capture.

Local & regional

Mauritius primary, plus the UK, France and Australia for international growth. Multi-market campaigns, EN/FR creative, region-level bid strategy.

Lead-generation operators

Real estate, hospitality, finance, B2B services. CRM-linked conversion tracking is essential, and we build it in.

eCommerce & DTC

Shopping feed engineering, PMax with manual audience signals, server-side tracking and ROAS targets you can defend.

Year-round growth programmes

Campaigns that run continuously, optimised monthly, scaled with demand. Not one-off campaign bursts.

Not the right fit
  • Monthly media spend under MUR 60k. Management fee dilutes too far to be worth either side's time.
  • One-off campaign bursts with no measurement plan. You'd be paying us to set you up to fly blind.

Tell us what you want to win.

30-minute consultation. We look at your account, your competitors, your conversion path, and tell you what Google Ads can realistically deliver in the next 90 days.

Book a Google Ads consultation Email the team