Strategy, technical health and content that earns visibility. Built into a system that compounds month over month. Not a quick fix; the right fix.
A full-stack SEO retainer: strategy, content, technical, reporting. Run as one system, not three siloed tactics.
Mapping queries by intent. Commercial, informational, branded: separated, prioritised, scored against effort.
Crawl budget, indexation, schema, Core Web Vitals, internal linking. Fixed in cycles, validated against logs.
Cluster maps tied to your funnel. Briefs that tell a writer exactly what to put on the page.
Your existing key pages, rebuilt to rank. We do not bolt SEO onto unfit pages; we rewrite them.
Written from scratch where coverage is missing. Service pages, location pages, comparison pages, and programmatic where it earns the build.
Specialist writers per industry. Briefs, drafts, edits, in your tone.
Generative-search optimisation: structured data, answer engineering, source authority.
Editorial placements and partnerships. No PBNs, no marketplaces, no shortcuts that age badly.
Written review against the roadmap. Plain language, defensible numbers, decisions you can take to a board.
The operating system that produces the timelines in the next section. Boring on purpose.
Technical, on-page, off-site and competitive teardown. We surface the leaks first.
Cluster map tied to revenue. Explicit about which queries we will win, which we are skipping, and why.
Page rewrites shipped, new core pages produced, technical fixes deployed, links earned.
Quarterly reroute. Double down on winners, prune dead weight, expand into adjacent clusters once authority lands.
If one or more of these matches your situation, an audit is the right next step.
Search-volume strategy maps queries by intent, not by what's easy.
Generative-search optimisation rebuilds the authority signals so you become the cited source.
Cluster-led briefs ensure every page earns its place in the funnel.
Crawl audits, schema, Core Web Vitals. Fixed in cycles, validated in logs.
Server-side tracking and offline conversion imports close the attribution gap.
We share a written timeline and the maths on the first call.
Exact outcomes depend on category competitiveness, starting position and content output. The shape of a good engagement, though, is consistent.
Movement on long-tail and low-competition queries.
Authority starting to compound; content velocity steady.
Page-one positions begin to consolidate; AI-Overview citations possible.
Median time to retainer break-even tracked from day one; typical engagements see this around month 11.
Ranges based on engagements 2022–2025. Variance is real and category-dependent; we would rather under-promise.
A specialist retainer, best matched to a business that already has commercial traction and a clear reason to invest in long-term search.
Defending a contested category. You need to hold page one and the AI-Overview citation.
Past product–market fit. You need search demand to scale beyond paid channels.
In-house writers, but missing a strategic SEO spine and prioritised cluster plan.
Multi-market (EN/FR). You need hreflang done right and native review on every page.
How we structure SEO retainers, in the words of the person who runs them.

Three non-negotiables on every retainer: specialist depth, strategy before execution, and content briefed to rank. The rest is supporting evidence.
Monthly written review, plain language, decisions you could explain to a board.
Server-side analytics, offline conversion imports, attribution choices documented in writing.
Optimising for generative search since it shipped.
| Generalist agency | Lean Search | |
|---|---|---|
| Specialism | SEO is one of nine services | SEO + SEM, full stop. |
| Strategy | Templated audit, generic cluster map | Search-volume strategy tied to revenue. |
| Execution | Outsourced to junior writers | Specialist writers per industry. |
| Reporting | Vanity metrics, slide-deck filler | Plain-language monthly review against the roadmap. |
| AI-Overview / GEO | Not on the roadmap | Built into every brief from week one. |
| Time to ROI | Vague: “SEO takes time” | Tracked monthly, break-even target by month 11. |
“With access to search volumes, we're not just riding the trends. We're creating them.”
30-minute consultation. We look at your site, your queries, your competitors, and tell you what SEO can realistically do for your business in the next 12 months.