Before you
write a word.
Four steps. Two tools. One VPN.
Pick the wrong question and nothing else matters.
- 01It decides your sitemap.
- 02It decides what you build next.
- 03It decides your calendar.
The most important task in SEO. By some distance.
You rank for your own name. And nothing else.
Brand traffic was never won. It was owed. Keyword research goes after the other 52%.
Write what you wish you were found for.
In the customer's words. Not the brand's.
- Sales calls
- The offer itself
- Competitors
- Search Console
No tools yet. No judgement yet.
Price it. Market by market.
Semrush or Ubersuggest. One database per country.
| Term | Mauritius | UK | France | Australia |
|---|---|---|---|---|
| boutique hotel mauritius | 1.0K | 2.4K | 590 | 880 |
| hotel ile maurice | 2.9K | 70 | 14.8K | 40 |
| mauritius all inclusive | 390 | 8.1K | 480 | 3.6K |
| things to do in mauritius | 1.3K | 12.1K | 1.6K | 4.4K |
Dead at home. A franchise abroad. Never take one global number.
Now look at the actual page.
Search it on Google. Read who is already there.
Volume proves demand. The page decides whether you can have any.
Now do it again on a VPN.
Paris sees a different Google than you do. Go and look.
One keyword. One page.
Two pages chasing one query do not double your chances. They split them.
Sixty characters. One promise.
Doesn't work
Works
Keyword first, benefit second. Your title fights for the click; your H1 greets whoever won it.
Never make a writer guess.
Step three told you which shape of page Google rewards. Build that shape.
Tools say what is searched. Threads say what is unanswered.
- 01Find the question asked four times.
- 02Find the answer nobody dares publish.
- 03Then price it like any other term.
You want the overlap.
The whole method.
- Wishlist in the customer's words
- Volume checked per market
- The live SERP read
- VPN check inside each market
- One keyword, one URL
- Baseline recorded before launch