Improving Real Estate Leads With Google Ads Strategy
Lean Search helps real estate businesses reach serious buyers through precisely targeted Google Ads campaigns. From Search to Performance Max, we craft advertising strategies that attract qualified traffic and generate high-value leads for property sales and rentals.
Services
Search Ads (PPC)
Performance Max Campaigns
Display Ads
YouTube Ads
Remarketing
Conversion Tracking Setup
Platforms
Google Search
Google Display Network
YouTube
Google Maps
Results
9.47%
conversion rates from Google Ads
1000+
leads generated yearly
100%
improvement in return on ad spend (ROAS)
What This SEM Project Involved
In the competitive real estate market, visibility and timing are everything. Our client, a premium property brand in Mauritius, wanted to attract buyers actively searching for property investments. They needed a comprehensive paid media strategy that started with Paid Search but expanded to Display, YouTube and Performance Max to engage high-intent buyers across channels.
Lean Search developed a tailored Google Ads strategy that spanned Search, Display and Performance Max, delivering measurable results and helping the brand connect with serious buyers right at the moment of intent.
Our Customer’s Objectives
This real estate client approached Lean Search with clear performance goals, including:
Increase visibility for luxury property listings in key regions of Mauritius
Drive qualified leads for both sales and long-term rentals
Reduce dependency on third-party listing platforms
Capture interest from international and high-income buyers through targeted ad placements
Maintain consistent brand presence across Google channels
The Challenges Faced by the Real Estate Brand
Despite offering premium listings, the client faced key issues in their digital advertising:
Poor campaign structure leading to high cost-per-click and low conversion rates
Ads reaching broad, non-relevant audiences with little buying intent
No integration between search, display and remarketing efforts
Low visibility on mobile devices and YouTube
Limited reporting on lead sources, making optimisation difficult
Execution
To overcome these challenges, Lean Search rolled out a multi-channel Google Ads strategy focused on reaching the right audience, improving ad quality and tracking performance at every step.
A full account audit to identify underperforming campaigns and wasted ad spend
A restructuring of Search Ads using tightly themed ad groups and localised keywords
Performance Max campaigns to reach users across Search, YouTube, Display, Gmail and Maps
Display Ads to build awareness among high-interest segments, including international buyers
Video Ads on YouTube to showcase featured properties with a strong emotional hook
Remarketing ads to re-engage users who viewed listings but didn’t convert
Custom conversion tracking through Google Analytics and Google Tag Manager
Bidding strategies tailored to high-conversion property types
Campaign segmentation by location and property value
Continuous A/B testing of ad creatives and landing pages
Real-time optimisation based on user engagement and lead performance
Results
In just 3 months, the results showed strong performance improvements across the board:
Lead volume increased by 70% from qualified users
Performance Max campaigns delivered 20% of total conversions at a lower cost
Retargeting campaigns boosted return visits by 30%
Search impression share for targeted property keywords increased by 100%
How Lean Search Helped Enhance Paid Campaign Performance
This campaign was about connecting the right people to the right properties at the right moment. By using Google Ads strategically across multiple touchpoints, we helped our client attract serious buyers and reduce wasted spend. The results speak for themselves: stronger visibility, more qualified leads and a clear return on investment. At Lean Search, we take pride in running ads that don’t just show up, they deliver.
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