Google Display Ads
Catching your audience on the fly when they're most receptive and most engaged, is the secret to making a lasting impression in digital marketing.
Display Ads: Conversion Driven Brand Awareness
Display Ads are a powerful way to boost brand awareness and drive conversions through eye-catching visuals that appear across websites, apps and platforms like YouTube. Unlike traditional search ads, these ads don’t rely on users actively looking, they grab attention with images, videos and graphics, making it easy to re-engage past visitors or attract new ones. With a wide range of targeting options, you can reach your ideal audience based on demographics, interests, online behaviour or even specific websites and topics. You can reconnect with users who’ve already shown interest through remarketing or reach those actively considering a purchase with search intent targeting, keeping your brand visible at every stage of the customer journey. You’re also in full control of your budget, with flexible bidding options that let you pay per click or per thousand views, making it easy to adjust your spend for the best possible results.
Display Ads Campaigns
We amplify your brand’s reach and turn engagement into results.
Brand Awareness
Display Ads have the ability to reach a broad audience, increasing your brand’s visibility even when users are not actively searching for you. They offer a surefire way to increase brand recognition, propelling your business forward and landing you squarely in the sights of potential customers.
Visual Impact
The visual nature of Display Ads makes them more memorable and engaging than text-based ads. Break free from the constraints of plain text and bring your message to life with a rich tapestry of visuals and graphics - the perfect blend to inspire, educate and entertain your audience.
Remarketing to Boost Conversions
Display Ads are perfect for reconnecting with users who’ve visited your site but didn’t convert. By reminding them of what they viewed, you can draw them back in, overcome hesitation, and encourage them to complete their purchase, turning missed opportunities into loyal customers.
Measurable and Optimisable
Want to know what’s working with your Display Ads? Google Ads offers real-time analytics, showing impressions, clicks, and conversions. With clear data, you can spot what’s performing well, make smart adjustments, and ensure your budget goes towards results, not wasted ad spend.
Display Ads vs. Search Ads: What’s the Difference?
Display Ads for Brand Visibility
Display Ads are ideal for businesses looking to build brand awareness and reach a broad audience. When the goal is to catch users' attention right at the beginning of their buying journey, this approach is a perfect fit, it shines in these situations.
Search Ads for High-Intent Users
Search Ads, on the other hand, target users who are actively searching for products or services. Imagine being able to put your ads in front of people the exact moment they're searching for what you offer, that's what these Google search result ads can do. Why settle for just one ad type when you can merge their benefits to create a powerhouse marketing strategy?
How We Maximise Your Display Ads Performance
Running Display Ads is one thing, making them truly perform is another. At Lean Search, we focus on getting real results by combining expert management, tailored strategies and continuous optimisation. Our team of seasoned Google Ads professionals builds campaigns around your specific goals, from growing visibility and driving traffic to increasing sales. We don’t just set campaigns live, we refine them using detailed analytics, adjusting targeting, creative and bidding to maximise your return. We also ensure your Display Ads are fully aligned with your Search and YouTube efforts, creating a consistent, cohesive brand experience across every platform. With our in-house design team, your banners are built to stand out, crafted in five essential sizes with polished layouts and effective CTAs.
Looking to Enhance Your Visibility with Google Ads?
Contact us today for a consultation and let’s get started on maximising your online presence with powerful Display Ads.
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