hospitality

Improving Online Reach With Targeted SEO

Lean Search helps hospitality companies boost online visibility, attract qualified traffic and increase direct website bookings through strategic SEO and content.

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What This SEO Project Involved

At Lean Search, we helped our hospitality client significantly boost their visibility, increase direct bookings and reduce dependency on third-party platforms. By focusing on what truly matters to guests and aligning it with search intent, we delivered results that translated directly into business growth. We increased organic traffic by over X % and improved direct booking conversions by Y % through our tailored SEO strategies.

Our Customer's Objectives

This hospitality company, operating multiple resort brands, approached Lean Search with the aim of strengthening its digital presence and capturing more qualified traffic through search engines.

Increase non-branded organic traffic from prospective guests

Improve visibility across key markets and relevant search queries

Drive more direct bookings and reduce reliance on commission-heavy platforms

Secure higher rankings for priority keywords related to their destinations and services

The Challenges faced by the Hospitality Company

Content Gaps

Underdeveloped content that lacked depth and failed to address user intent

Structural Flaws

Poor on-page structure with missing metadata, heading inconsistencies and internal linking gaps

Duplicate Content

Duplicate or overly generic content that diluted brand authority and harmed rankings

Technical Errors

Technical issues including broken links, crawl errors and a lack of proper redirects

Sitemap Issues

A bloated sitemap containing outdated or irrelevant URLs, leading to inefficient crawling and indexing by search engines

Execution

To support our client's objectives, we crafted a bespoke SEO strategy that brought together technical enhancements, content improvements and targeted keyword planning. Our team of SEO and content specialists worked closely to ensure each element contributed to measurable results.

Our strategy involved:

Carrying out a full technical audit to identify and resolve underlying issues
Highlighting duplicate or thin content and compiling a list of affected pages
Researching key locations, services or events worth tracking for better visibility
Enhancing the website's structure and refining its URL setup

Optimising existing content for relevance, clarity and search intent
Conducting keyword research and assigning specific terms to the appropriate pages
Creating new pages focused on product features, industries, comparisons and use cases
Building high-quality backlinks through PR outreach and blog content (avoiding link farms)

To implement the strategy, we:

Delivered a detailed technical report and carried out the necessary fixes
Developed a fresh SEO plan structured around keyword clusters and user intent
Improved on-page content to target valuable keywords and increase conversions
Produced helpful, engaging content using a product-led editorial approach

Secured authoritative backlinks to enhance search visibility and domain strength
Advised on clean, user-friendly web design and supported wireframe development

How Lean Search Helped Improve SEO Performance

Helping this client grow their online presence was more than just fixing technical issues or adjusting content. It was about understanding their audience, telling their story more clearly and making it easier for people to discover and connect with their brand. The results speak for themselves. They gained more visibility, increased direct bookings and built a stronger digital foundation for future growth. At Lean Search, we’re committed to helping businesses stand out online and attract the right audience. If you're looking to achieve similar results, we’d be happy to talk.