What is SEO ?

Search Engine Optimisation, also known as SEO, is a set of techniques used to improve the visibility of websites on search engines such as Google.
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Think about your online searches – do you scroll past the first page of results? Unlikely. That's why Search Engine Optimisation is critical for individual brands; it puts their website front and centre, where customers are most likely to find it. To outmanoeuvre the competition, you need a deep understanding of your audience, a solid SEO strategy, and the know-how to adjust on the fly. No shortcuts, no quick fixes – just rolled-up sleeves and a commitment to getting it done.
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For individual brands, being on the first pages is even more important, as it enables them to attract more visitors to their site, increase enquiries and generate more sales. However, SEO is not a simple task. It's an ongoing process that requires time, analysis, competitive intelligence, market intelligence, the right keywords and much more.

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There are 99,000 searches happening every second. That’s an impressive 8,6 billion searches per day. If your website is not showing up when you search for the products or services you represent, you need SEO.

SEO Services from Lean Search

Technical SEO Audit

Focused on the health of your website’s performance, a technical SEO audit scans for issues like slow load times, clumsy mobile layouts, and blocks to search engine crawls, so you can fix them and create a seamless experience for users and search engines alike.

Off-Page SEO and Backlink Audit

Off-page SEO involves analysing your website’s backlink profile and domain authority. This process ensures that the links leading to your site are of high quality, helping boost your site’s reputation and ranking.

On-Page SEO Audit

This audit scrutinises the tiny but crucial details like headers, meta tags and keyword usage to boost your site’s search engine savvy.

Content Strategy Review

A content strategy review is like a report card for your website's content. We assess how well your keywords align with your SEO goals, pinpoint content holes, and review your optimisation for maximum search engine exposure.

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Optimising UX (User Experience) from an SEO perspective

Google's pursuit of the perfect user experience is rooted in a commitment to quality. This dedication is evident in the company's emphasis on serving up engaging content, elegantly displayed, and seamlessly viewed.

Key Factors in SEO Success:

By meeting these criteria, a website can rise through the search engine ranks, increasing its online visibility and credibility.

How does SEO Align with your Overall Marketing Strategy?

A well-planned SEO strategy can have several benefits, including increasing the online presence of your brand, building trust with customers through your products and services, reaching the right audience with relevant keywords, and improving the likelihood of turning visitors into customers.

Improve Lead Generation with 
Good SEO

Imagine having a steady stream of qualified leads with inquiries from potential customers who can't wait to learn more about your product or service.

An effective SEO strategy enables a company to appear at the top of search results for relevant queries. This increases the visibility of the services offered, attracting more potential customers.With our proven techniques, you'll be generating leads like a pro in no time. Creating written content that can be found by Search Engines is only one step. To generate quality leads from these web pages requires experience in knowing where to place calls to actions, forms, and what happens after users fill a form.

The Best SEO Methodology, 
proven and tested

Lean Search takes a proactive approach to search optimisation by continuously analysing search trends and user behaviour. This means we're always one step ahead, anticipating customer expectations and delivering a maximum ROI!
By staying on top of the latest search trends, we can refine and perfect our search results, ensuring that customers find exactly what they're looking for. This leads to increased conversions, higher satisfaction, and a competitive edge for your business!

SEO vs PPC: What’s the Difference?

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Driving traffic to your website demands a one-two punch: optimising your site for search engines and leveraging pay-per-click ads to snare new customers.

SEO (Organic Search) is more like building a solid foundation that gradually attracts visitors who are genuinely interested in what you have to offer. Once your site ranks well, you can enjoy a consistent flow of organic traffic without ongoing costs. This approach builds your website's authority and credibility, resulting in sustained growth over time.

With PPC (Paid Search), you create an Ad that is immediately visible, attracts attention, and generates quick results, as long as you pay.While SEO and PPC serve different purposes, they complete each other. SEO brings longevity, while PPC brings speed. Together, they're an unbeatable team.

SEO Company in Mauritius : Lean Search

SEO Audits for companies

Do you need to check where your website is at? Is your board reluctant to invest in a new website? Have you just launched a new website and you need to benchmark your progress v/s the competition? The SEO report by leansearch.com pinpoints areas for improvement on your website, which highlights both technical and non-technical opportunities for growth and suggests tangible next steps. Order your Site Audit today.

Ecommerce SEO

At Lean Search, we specialise in enhancing your business’s visibility through effective local SEO strategies. By optimising your Google My Business listing, using location-specific keywords, and managing online reviews, we help you connect with customers in your area. Our approach ensures that your business stands out in local search results, driving more relevant traffic and increasing footfall to your location.

Link Building & Digital PR

Get ready to capitalise on the referrals and reputation you've earned - our workshop is packed with actionable advice to help you succeed.

SEO Strategy

A full audit of your website is carried out, loading speeds are analysed and a competitor evaluation is conducted to identify areas for improvement. With insights into keyword density and ranking potential, we provide you with a clear roadmap for improving your search engine visibility.

SEO Execution 
(Content Rewriting)

Our SEO Execution service knocks it out of the park by whipping your key product and service pages into shape, then fine-tuning meta titles, descriptions, and headings to make your content pop for both humans and search engines.

SEO Optimisation - Impact 
(LT Content Strategy)

Our team of SEO copywriters create engaging blog posts and pages, and update your archived articles to give them a new sparkle. Moreover, we stay on top of research trends to find innovative article ideas and guide your content strategy.