In today’s competitive digital landscape, getting your business noticed is essential. With Paid Search, you get to hijack the spotlight, positioning your business at the top of search results when it counts the most - those precious moments when shoppers are searching for what you offer. People searching for products or services like yours are out there - Paid Search helps you reach them, drive traffic to your website, and generate leads that can turn into sales.
Get Started TodaySearch Ad, also known as Paid Search or Pay-per-click (PPC), is an online advertising method where businesses pay to have their ads displayed on search engine results pages (SERPs). Picture this: a user types in a specific search term, and suddenly, these ads spring to life, giving businesses a ripe chance to hook potential customers.
Paid Search offers a range of benefits:
Paid Search operates on a pay-per-click (PPC) or cost-per-thousand-impressions (CPM) model. Advertisers bid on specific keywords relevant to their business, and their ads are shown when users search for those keywords. The bidding system determines the position of the ad on the search results page, balancing bid amounts and ad quality.
Search engines like Google use an auction system to decide which ads appear and in what order. While your bid amount matters, the Quality Score plays a critical role. Three crucial factors influence your ad's score: how relevant it is to your audience, its likelihood of generating clicks, and the user experience of the landing page it points to. A higher Quality Score often leads to better ad placements at a lower cost.