Take Control of Your Online Growth with Search Ads (PPC)

In today’s competitive digital landscape, getting your business noticed is essential. With Paid Search, you get to hijack the spotlight, positioning your business at the top of search results when it counts the most - those precious moments when shoppers are searching for what you offer. People searching for products or services like yours are out there - Paid Search helps you reach them, drive traffic to your website, and generate leads that can turn into sales.

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What is Search Ad, Paid Search or PPC?

Search Ad, also known as Paid Search or Pay-per-click (PPC), is an online advertising method where businesses pay to have their ads displayed on search engine results pages (SERPs). Picture this: a user types in a specific search term, and suddenly, these ads spring to life, giving businesses a ripe chance to hook potential customers.

Why Choose Paid Search (PPC)?

Paid Search offers a range of benefits:

  • Instant visibility: Unlike organic SEO, Paid Search ensures your business appears at the top of search results as soon as your campaign goes live.
  • Targeted traffic: You can reach potential customers who are already searching for your products or services, making them more likely to convert.
  • Budget control: You have complete control over your ad spend, with the ability to adjust budgets, bids, and more to maximise efficiency.
  • Scalability: Paid Search campaigns can be quickly scaled based on performance, allowing you to expand your reach or focus on high-performing areas.

Understanding the Mechanics of Paid Search (PPC)

Keywords and Bidding

Paid Search operates on a pay-per-click (PPC) or cost-per-thousand-impressions (CPM) model. Advertisers bid on specific keywords relevant to their business, and their ads are shown when users search for those keywords. The bidding system determines the position of the ad on the search results page, balancing bid amounts and ad quality.

Ad Auctions and Quality Score

Search engines like Google use an auction system to decide which ads appear and in what order. While your bid amount matters, the Quality Score plays a critical role. Three crucial factors influence your ad's score: how relevant it is to your audience, its likelihood of generating clicks, and the user experience of the landing page it points to. A higher Quality Score often leads to better ad placements at a lower cost.

  • Text Ads: These ads appear at the top or bottom of SERPs and include a headline, description, and URL link to your landing page. For promoting services, products, and offers, text ads are the way to go - they're the most widely used format out there.
  • Shopping Ads: E-commerce businesses can benefit from Shopping Ads, which display product images, prices, and store information directly in search results. They're browsing, and suddenly your products pop up - giving them a sneak peek at what you're offering.
  • Dynamic Search Ads: These ads automatically generate based on the content of your website, helping you target relevant searches without manually selecting every keyword.