Catching your audience on the fly when they're most receptive and most engaged, is the secret to making a lasting impression in digital marketing. Brand awareness takes centre stage with Google Display Network, a creative platform for communicating your unique message and raking in qualified website visitors.
Think big: Google's Display Network lets you place your business front and centre on millions of websites, apps, and platforms. This flood of exposure makes your message stick like never before.
As Display Ad specialists at Lean Search, we create hyper-targeted campaigns that build brands, snag new customers, and boost sales - results you can see and celebrate.
Display Ads are visually engaging advertisements that appear across the internet on various websites, apps, and video platforms like YouTube. Unlike text-based search ads, Display Ads use images, videos, and graphics to catch users’ attention. Rebuilding connections with potential customers and luring fresh visitors to your site can be a piece of cake when you harness the power of these brand-awareness building blocks, no active searching required.
Business owners want to get your brand in front of more people. Display ads can help you connect with potential customers and drive real results. Picture this: you're right there with your users as they browse the web, watch YouTube videos, or interact with their favourite mobile apps. From contextual to behavioural targeting, Display Ads provide a variety of options to pinpoint your ideal audience. And with diverse ad formats to choose from, you can weave a narrative that speaks directly to their needs.
Display Ads give you the ability to target users precisely based on various factors:
Like other Google Ads, Display Ads operate on a bidding system. You can set bids based on impressions (cost-per-thousand impressions or CPM) or clicks (cost-per-click or CPC), depending on your campaign goals. With Google Ads, you're in the driver's seat, free to accelerate or brake your spending based on how your ads are performing. This adaptability lets you squeeze every last drop out of your ad budget.
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One of the most significant advantages of Display Ads is their ability to reach a broad audience, increasing your brand’s visibility even when users are not actively searching for you. Say goodbye to obscure branding and hello to the spotlight. Display Ads offer a surefire way to increase brand recognition, propelling your business forward - and landing you squarely in the sights of potential customers.
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The visual nature of Display Ads makes them more memorable and engaging than text-based ads. Break free from the constraints of plain text and bring your message to life with a rich tapestry of visuals and graphics - the perfect blend to inspire, educate, and entertain your audience.
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Display Ads excel at remarketing. You've already got their attention, now it's time to reel them back in. Go after users who've interacted with your site before, and persuade them to return and complete their purchase. Losing customers to indecision is a thing of the past with this feature, which gets them back on track and primes them for a purchase.
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Want to know what's working and what's not with your Display Ads? Google Ads gives you the lowdown, providing detailed analytics that let you track performance in real-time. Campaign success isn't guesswork. With metrics like impressions, clicks, and conversions at your fingertips, you can pinpoint what's working and what needs a tweak. With hard data at your fingertips, you can finally separate the Advertising spend from the waste, and get real returns on your investment.
Display Ads are ideal for businesses looking to build brand awareness and reach a broad audience. When the goal is to catch users' attention right at the beginning of their buying journey, this approach is a perfect fit, it shines in these situations.
Search Ads, on the other hand, target users who are actively searching for products or services. Imagine being able to put your ads in front of people the exact moment they're searching for what you offer, that's what these Google search result ads can do. Why settle for just one ad type when you can merge their benefits to create a powerhouse marketing strategy?
At Lean Search, we understand that running effective Display Ads campaigns requires more than just setting them live. With our team of seasoned Google Ads pros, you can trust that your campaigns are built for success from day one.
We know that every business has unique needs, which is why we tailor each Display Ads campaign to fit your goals. Want to get the word out, drive visitors to your site, or supercharge sales? Lean Search develops a customised approach that brings real results.
Our team doesn’t just launch campaigns; we monitor them closely and use detailed analytics to continuously improve performance. Your ads' performance is our top priority, so we regularly analyse the data and adjust our strategy to boost your ROI. Our campaign tweaks - from tweaking targeting to bidding just right - help maximise your ROI and make a real impact.
At Lean Search, we also specialise in integrating Display Ads with other types of Google Ads campaigns, like Search Ads and YouTube Ads. Instead of disjointed messages, we weave your brand voice into every moment of the buyer's journey, forging a connection that sticks.
If you’re ready to take your business’s digital marketing to the next level, Lean Search is here to help. We're not just about flashy ads – our Display Ads are strategically designed to make a real impact, backed by cold, hard data and a passion for highlighting your brand's unique strengths. Contact us today for a consultation and let’s get started on maximising your online presence with powerful Display Ads.