Why should Real Estate Agencies use Google Ads?

By |Categories: INSIGHTS, SEM|Published On: 23 October 2022|4 min read|

The Benefits of Google Ads for Real Estate Agencies

Real estate is a competitive industry.

Luxury Real Estate is competitive and niche.

In order to get ahead, you need to be where your customers are looking. And these days, that means being on Google. Did you know that 95% of people searching for a new home start their search online? Not only that, but 61% of those searchers are more likely to contact the first result they see on a search engine results page. Obviously, then, it pays to be at the top of the list—and that’s where Google Ads comes in for Real Estate Agencies.

What is Google Ads?

Google Ads is an advertising platform that allows you to place your real estate agency’s name and contact information at the top of Google’s search results pages—ensuring that potential homebuyers see your agency first when they’re looking to buy a new home. Here are just a few of the benefits of using Google Ads for your real estate agency.

Why leverage Google Ads to appear on top of Search Results in Google?

1. Generate More Leads

As we mentioned before, being at the top of the list matters—a lot. In fact, studies have shown that the first result on a SERP gets nearly 33% of all clicks! That’s a huge portion of potential leads who will never even see your listing if you’re not using Google Ads. Placing your real estate agency at the top of the list ensures that more people will see your listing and reach out to you when they’re ready to buy or sell a home.

61% of those searchers are more likely to contact the first result they see on a search engine results page

2. Get more bang for your buck

Another great thing about Google Ads is that you only pay when someone clicks on your ad—so you’re not wasting money on ads that no one ever sees. And because you can set a daily budget, you’ll never have to worry about overspending on your Google Ads campaign.

3. Finest targeting options

When it comes to lead generation, targeted ads are key—and with Google Ads, you can target your ads specifically to those who are most likely to convert into paying customers. For example, if you’re looking to generate leads from people who are interested in buying a home in the next 6 months, you can target your ads accordingly. There are endless targeting options available with Google Ads, so you can be sure that your ads are reaching exactly the right audience every time.

What’s next?

Ready to take your real estate agency to the next level? Then it’s time to start using Google Ads! With its ability to generate more leads and fine-tune your targeting options, Google Ads is essential for any real estate agency looking to stay ahead of the competition. Trust us—your bottom line will thank you!

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